SHEILA QUESADA (Personal Travel Planner)

Who is the client?

Sheila Quesada, a Valencian businesswoman, with more than 22 years of experience in the tourism sector, is the new Territorial Delegate of the Spanish Association of Tourism Professionals (AEPT) in the Valencian Community. Also she is the CEO of her own travel agency; SheilaQuesada - Personal Travel Planner.

Objective

The objective is to create a social media advertising video to arise excitement and overcome reluctance for travelling in the next future customers after the pandemic. This will ensure for the Travel Agency an optimal position in the near relaunch of activities after removal of confinement.

Reflection

This project enthused me from the beginning because it gave me the opportunity to apply my learning outcomes (previously described) in the real world: establishing client relationship; deep diving in planning, creating, and organizing the content to be published on Instagram, etc. What I learnt about myself is that my excess of enthusiasm and my (still) short experience, made me underestimate the amount of effort and dedicated time needed to deliver a high-quality product with success and on time.

On the other hand, I experienced and taught myself the benefits of using the SMART concept when setting up the objectives. And, at the same time I realized how, working with the MC planner, helped me to monitor the progress of the milestone tasks. I convinced myself how profitable is, in terms of total time needed for the project, to invest enough time in a careful, thoughtful and detailed plan in advance.

Finally, I reckon that I need to reconsider my financial offer in my next project. The excess of excitement due to a participation in a real-world experience and the eagerness of seeing my creative work displayed in the media, made me to underate the terms and economic conditions of some of the sections in my financial offer.

The main objective for this USP Assignment was to increase the client's brand awareness. In order to do this, the mainly outings should include attention-grabbing elements. For example, a combination of exclusive audio-visual content are being used as an immediate attention captivator; the music featured in the video "The Final Countdown" with the incorporation of the hashtag: #TheFinalCountdown the is a clear semiotic of time leading up to a significant event (in this case representing the relaunch of travelling after confinement). When referring to sound effects, travel sounds are used: airport/terminal announcements, the clock that keeps ticking, the plane taking off, the pilot's announcement, etc.

Being able to visually create a video with a short story whilst being shocking, interesting and eye- catching, is the key to successfully raise awareness of the branding on Instagram. In conclusion, the main learning outcomes that played an important role during the execution of this assignment, was to find and research the correct resources, being able to join/composite all audio-visual material together and planning and organising, as there was a day limit setted by the client.